Top 3 Brands You Should Know About Today


Fashion is something which evolves constantly, even during a global pandemic. Many, during lockdown times, have picked up fashion: some to just spice up their wardrobe and others, to pick up a new hobby. With this in mind, let’s try and pick the absolute top 3 brands you should know in today’s fashion world. 

Fear Of God: Rebranded 

Fear of God was founded by designer Jerry Lorenzo in 2012. The contemporary menswear label styles with American sportswear aesthetics and materials, while elevating streetwear with experimental silhouettes that have drawn from luxury, military, and west coast lifestyle inspirations. The label has also collaborated with footwear brands Nike and Vans, partnered with luxury houses like Ermenegildo Zegna, and has even had products appear in video games such as ‘NBA2K.’ Their “Essentials” line is the absolute flagship piece for everything streetwear and has been a favourite between hypebeasts for almost a decade. 

Bape: New Collabs On The Way! 

A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items. In 2011, it was announced that Hong Kong-based fashion conglomerate I.T Group purchased the brand for $2.8 million USD, and by 2013 NIGO had stepped down from the brand’s creative helm. Recently, Nigo’s firm has launched an entire Marylin Monroe-inspired line of t-shirts and other pieces, which is, in our opinion, a must have if you’re into streetwear. 

FADED: Premium Streetwear Done Right 

FADED is a relatively small brand compared to the two above. Born and raised in the UK, the brand focuses on creating great pieces of streetwear without saving on the quality. There are, in fact, dozens and dozens of brands in the UK who make men’s graphic t-shirts but FADED, led by their founder Chet Sket, has created an extremely big audience within an extremely small timeframe. The brand is currently releasing their extremely limited “Hateorade” collection, which is set to be another extremely big success. 

To Conclude

Lockdown and COVID-19 are definitely not 2 valid reasons for which someone should give up on their fashion. These three brands aren’t particularly expensive (except for a couple of items from Bape) so there’s really not any particular reason why you shouldn’t browse through their catalogue and pick up your favourite pieces.